浅谈项目核算体系在提升铁路传媒企业经营效率方面的应用

Brief Introduction on the Application of Project Accounting System in Improving the Operation Efficiency of the Railway Media Enterprise

在传统媒体向融媒体转型的过程中,随着产品种类的不断增加,原有相对单一的业绩考核办法已经无法适应公司发展以及效率提升的需要,项目核算体系的建立就成为转型中非常重要的一项工作。项目核算体系的建立不仅能有效地进行成本控制,也有助于提升运营效率的目标实现。对项目核算体系的相关概念及意义进行论述,并就如何提升项目核算的可操作性提供可以参考的实施方案,希望能为铁路传媒企业做好项目核算体系建设提供一定帮助。

In the process of the transformation from the traditional media to the Convergence Media,with the enlarging product range,the original relatively single performance evaluation methods are unable to meet the company's development and efficiency demands,so the establishment of the project accounting system has become a very important transformation.The establishment of the project accounting system can not only control the cost effectively,but also help to improve the operational efficiency.Through the discussion of the related concepts and significance of the project accounting system,and the implementation scheme for reference on how to improve the operability of the project accounting system,this paper hopes to provide some help for the construction of the project accounting system for railway media enterprises.