基于SWOT分析的肇庆市北岭山森林公园旅游开发策略研究

Tourism development and quality improvement strategy research of Zhaoqing Beilingshan Forest Park based on the SWOT analysis

森林公园既是生态旅游的重要载体,也是生态产品价值实现的重要途径之一。提升森林公园品质既是森林公园管理的目标,也是高质量发展森林生态旅游的必然要求。本文应用SWOT分析方法,对肇庆市北岭山森林公园的优势、劣势、机遇和威胁等因素进行了系统分析。北岭山森林公园的优势主要体现在区位优势明显、动植物资源丰富、生态环境良好等方面;劣势主要是资源自然属性较低、旅游产品单一、经营管理水平较低;机会在于区域旅游协作发展态势强劲、森林旅游发展政策扶持和森林生态旅游市场需求旺盛;目前主要威胁来自于旅游项目开发制约因素较多、行业竞争较为激烈和保护与发展的矛盾突出等。在SWOT分析研究基础上,从完善总体规划、提高管理水平和创建优质旅游景点等三个方面,提出了森林公园品质开发策略,为北岭山森林公园建设及森林旅游可持续发展决策提供科学依据。

The forest park is important carrier of the ecotourism,which is also one of the ways for the value realization of ecological products.The quality improvement is the major propose of the forest park management,which is also the necessary requirement for the higher quality development of forest ecotourism.The SWOT analysis method is utilized to investigate the strength,weakness,opportunity,and threats of the Beilingshan Forest Park.The advantages of Beilingshan Forest Park includes its significant location,rich in animal and plant resources,and ecological environment advantage.The weakness involves lower natural quality,poor tourism products,difficult unfit to brand creation.However,Beilingshan Forest Park also has opportunities like the regional tourism cooperation,tourism policy support,and great demand of tourism market.There are also some threats including the limitation factors of tourism programs planning,fierce competition in the tourism industry,and conflicts of protection and development.On the basis of analysis,the development strategies of Beilingshan Forest Park have been recognized,in term of overall planning,improving management,and building sighting spot.This study provides guidance on Beilingshan Forest Park and forest tourism development.