我国高校校名商标司法保护的实践与反思

The Practice and Refl ection of Judicial Protection of University Name Trademark in China

商标保护是高校校名法律保护的主要途径。我国高校校名目前已经形成了名称权保护、商标权保护、反不正当竞争保护和名誉权保护等多样化的保护方式。由于商标保护的救济范围最广,救济的力度最强,往往成为高校首要维权手段。高校在选择救济途径时,多样化的高校校名法律保护途径也为高校维权提供了更多组合选择。但是,我国高校校名商标司法保护方面还存在一些问题,主要表现为高校校名诉讼类型差异化过大,对在先使用保护不足,刑法介入力度不够等,需通过采用以商标保护为核心的多元权利保护渠道、组合化的高校校名法律保护方式以及提升案件救济力度等途径来进行完善。

Trademark protection is the main way of legal protection for the university name.At present,the university name has formed diversified protection methods such as the protection of the right to the name,the trademark,the anti-unfair competition and the reputation.Trademark protection has the wi dest scope of remedy and the strongest remedy,thus it often becomes the primary means for universities to protect their rights.When universities choose the remedy,the diversified legal protection ways of university names provide more combination options for universities to defend their rights.However,there are still some problems in judicial protection of the university na me trademark,which mainly show that the litigation types of th e university name are differentiated,the lack of protection for prior use,the insuffi cient involvement of the criminal law and so on.Therefore,it is necessary to adopt the trademark protection as the core of the multiple rights protection channels,combine t he legal protection methods of university names and enhance the case relief to improve.