摘要
文章从设计美学的角度,首先分析了设计美学的特征,再对无印良品的包装设计做整体的研究。主要从无印良品所运用“无中生有、这样就好、无形的设计”这三个设计美学,并且在对包装设计的材质、色调、字体设计、文化底蕴这几个方面来分析无印良品所体现的设计美学。希望能以无印良品的美学应用为例子,对中国杂货品牌在设计上产生思考。
From the perspective of design aesthetics,the article first analyzes the characteristics of design aesthetics,and then makes an overall research on the packaging design of MUJI.Mainly from the three design aesthetics used by MUJI, "out of nothing,so good,intangible design",and analyze the material,color,font design,and cultural heritage of the packaging design. Design aesthetics.I hope to take the aesthetic application of MUJI as an example to think about the design of Chinese grocery brands.
作者
魏群
张蜜
WEI QUN;ZHANG MI
出处
《设计》
2022年第18期94-96,共3页
Design
