如何赢得战略性新兴产业主导设计?--基于组态匹配视角

How to Win Dominant Design of Strategic Emerging Industry?--Based on the Perspective of Configuration Matching

企业标准化战略如何与企业外部技术标准联盟网络和内部技术能力相匹配,关系到企业能否推动主导设计形成。本文基于组态视角,利用2017—2019年101家参与中国电动汽车标准制定企业的标准与专利数据,运用模糊集定性比较分析(fsQCA)方法,探究标准化战略与技术标准联盟网络、技术能力的匹配效应对赢得战略性新兴产业主导设计的复杂影响机制。研究结果揭示了3类赢得主导设计的驱动模式,分别为多点联结主导型、强强联合助推型、网络寡头驱动型。研究发现对于认识和阐释主导设计驱动路径的因果复杂性具有重要的理论与实践指导意义,也为企业如何采取合理有效的标准化战略赢得主导设计提供了新的见解。

How to match enterprise standardization strategy with external technological standard-setting alliance network and internal technological capability is related to whether the enterprise can promote the formation of dominant design.Based on the configuration perspective,it explored the complex influence mechanism of the matching effect of the standardization strategy,technological standard-setting alliance network and technological capability to win the dominant design by using the standard and patent data of 101 enterprises participating Chinese electric automobile standard-setting from 2017 to 2019,combined with the fuzzy-set qualitative comparative analysis(fsQCA)method.It reveals three driving modes to win the dominant design:multi-link leading mode,strong-joint assisting mode and network-oligarch driving mode.Further,the findings have important guiding significance in theory and practice for understanding and explaining the causal complexity of the driving path of dominant design,and also provide new insights for enterprises on how to adopt reasonable and effective standardization strategy to win the dominant design.