食品包装设计中色彩视觉效果的呈现

Presentation of Color Visual Effect in Food Packaging Design

在食品包装设计中,色彩是不可缺少的重要组成部分,它对于整体包装设计有着重要的呈现效果。相对于图形及字体元素,色彩可以带给人们视觉的冲击力。食品包装中的色彩对比、色彩表现及色彩象征都是色彩视觉效果的呈现,可以将其有效地融于食品包装设计,打造产品的视觉盛宴,增强产品的吸引能力,促进消费者的购买欲。

In food packaging design, color is an indispensable and important part. It has an important presentation effect for the overall packaging design. Compared with graphics and font elements, color can intuitively bring people visual impact. The color contrast, color expression and color symbol in food packaging are the presentation of color visual effects, which can be effectively integrated into food packaging design to achieve the visual feast of products, enhance the attractive ability of products, and promote consumers’ desire to buy.