特色品牌体育赛事提升韶关城市形象策略研究

Research on the Strategy of Promoting Shaoguan City Image by Featured Brand Sports Events

结合体育赛事、城市品牌、资源整合等理论,分析了韶关城市品牌形象现状及体育赛事资源现状,认为:韶关体育赛事资源“山水休闲”特色明显,赛事内涵挖掘不够丰富,大型赛事举办欠缺,赛事支持资源有待提高,群众性体育组织力量有待培育壮大.科学分析韶关“粤北生态区”的城市发展定位,合理利用城市生态资源优势,丰富赛事项目供给,促进办赛行业组合与区域合作,强化体育赛事资源配套,打造特色品牌体育大赛,有利于提炼韶关的城市核心价值,对提升韶关城市综合竞争力和生态活力具有促进作用,将进一步丰富“善美韶关”的城市建设内涵.

Based on the theories of sports events,city brand and resource integration,this paper analyzes the positioning of Shaoguan’s city brand image and the current situation of sports event resources. It is found that the sports event resources have obvious characteristics of“landscape leisure”,the connotation of sports events is not rich enough,large-scale events are not held,the support resources of sports events need to be improved,and the mass sports organization force needs to be cultivated and strengthened. Through scientific analysis of the urban development orientation of“North Guangdong Ecological Zone”in Shaoguan,measures such as rational use of the advantages of urban ecological resources,enriching the supply of events,promoting the industry combination and regional cooperation,strengthening the supporting resources of sports events,and building characteristic brand sports competitions are conducive to refining the urban core value of Shaoguan,and promote the comprehensive competitiveness and ecological vitality of Shaoguan. It will further enrich the urban construction connotation of “beautiful Shaoguan”.