党的形象在主流媒体新闻中的认同——建党百年热点时间20家电视台新闻联播文本的质性分析

Identity of the Party’s Image in the Main Media News:Analysis of 20 Satellite TV News Broadcast Texts during the Centennial of the CPC’s Founding

以中国共产党建党百年热点时间央视新闻联播及全国19家省级卫视新闻联播文本作为研究对象,使用MAXQDA软件对关联党建报道的新闻文本进行质性分析。分析发现,联播类新闻通过构建“福祉连结—价值认同”“党史连结—文化认同”和“典型连结—身份认同”等三类相互关联的报道框架,一方面实现了对中国共产党以人民为中心的内涵形象与为民办实事外显形象的根本建构,实现了以党史为内容的理性形象和以红色文化艺术为载体感性形象的互涵建构,以及以革命英雄历史形象与新时代平凡英雄形象发展建构;另一方面展现了人民群众对党的价值认同及由此激发的“幸福是奋斗出来”的坚定信念,展现了人民群众对党的红色文化从文化认同到文化自信的飞跃,以及人民群众对党的英雄身份认同所迸发出崇尚英雄、争做英雄的行为自觉。通过效果观测,党的形象认同建构表现出较强的形塑力和影响力。不过,研究显示这一报道框架依然一定程度存在“填空式”“政绩汇报式”等刻板化倾向。

Taking the CCTV’s“Network News”and 19 provincial satellite TV news broadcast texts as the research objects during the centennial of the CPC’s founding,MAXQDA software is used to analyze the news texts related to the Party’s reports.It is found that,through the simulcast news of three interrelated reporting frameworks,namely,“well-being connection-value identity”,“party history connection-cultural identity”and“typical connection-identity”,the network news has,on the one hand,realized the fundamental construction of image of the people-centered and serving for people of the Communist Party of China,and realized the mutual construction of the rational image with the party’s history as the content and the perceptual image with the red culture and art as the carrier,and the development construction of the historical image of the revolutionary hero and the ordinary hero image in the new era;on the other hand,it shows the people’s recognition of the Party’s value and the firm belief that“happiness comes from struggle”,and shows the people’s leap from cultural recognition to cultural confidence in the party’s red culture,as well as the people’s consciousness of advocating heroes and striving to be heroes as a result of the people’s recognition with the Party’s heroic identity.Through the observation of the effect,the construction of the Party’s image identity shows strong shaping power and influence.However,there is a stereotyped tendency of“filling-in-the-blanks”and“performance-reporting”to a certain degree for this reporting framework.