新媒体时代公共图书馆微信公众号服务初探

A Preliminary Study on WeChat Public Account Service of Public Libraries in the New Media Era

近年来,随着互联网技术的不断发展,移动终端的更新迭代,新媒体的发展备受关注。微信公众号在新媒体领域发展迅猛,是新媒体阅读推广使用率最高、使用人数最多的平台。图书馆作为公共文化服务的主阵地,运营、管理好微信公众号,对于服务读者和自身宣传尤为重要。文章重点围绕微信公众号的服务建设内容,分析当下公共图书馆微信公众号在参考咨询、宣传推广、资源服务方面存在的问题和对应策略,以期为其他公共图书馆微信公众号运营管理提供参考。

In recent years,with the continuous development of Internet technology and the update and iteration of mobile terminals,the development of new media has attracted much attention.Among them,WeChat's public account has developed rapidly in the field of new media,and it is the platform with the highest rate of new media reading and promotion and the largest number of users.As the main front of public cultural services,the library operates and manages its WeChat public account well,which is particularly important for serving readers and promoting itself.This paper focuses on the service construction content of the WeChat public account,analyzes the existing problems and corresponding strategies of the current public library WeChat public account in reference consulting,publicity and promotion,and resource services,to provide a reference for the operation and management of other public libraries'WeChat public account.