城乡家庭旅游消费的影响因素——基于CGSS 2017数据的实证分析

Research on the influencing factors of urban and rural family tourism consumption——An empirical analysis based on CGSS 2017

基于CGSS 2017数据,采用稳健最小二乘回归分析方法分析信息技术使用情况和户主学历水平对城乡家庭旅游消费的影响,采用再中心化均值回归分解方法分析信息技术使用情况和户主学历水平对城乡家庭旅游消费差距的影响及贡献度,并进一步采用Sobel-Goodman中介效应模型检验信息技术使用情况和户主学历水平对家庭旅游消费影响的联动效应。研究发现:信息技术使用情况和户主学历水平对家庭旅游消费具有显著的正向影响,且城乡差异显著,信息技术使用情况和户主学历水平对城镇家庭旅游消费的促进效应均大于对农村家庭旅游消费的促进效应;信息技术使用情况和户主学历水平对家庭旅游消费具有正向的联动效应,且城乡差异显著,信息技术使用情况和户主学历水平对城镇家庭旅游消费的联动效应均大于对农村家庭旅游消费的联动效应;信息技术使用情况和户主学历水平的城乡差距会扩大城乡家庭旅游消费差距。据此提出,应进一步加大信息技术建设力度和提高居民学历水平,以释放居民家庭旅游消费潜力,进一步缩小城乡家庭旅游消费差距。

Based on CGSS 2017 data,this paper analyzes the impact of information technology use and household education level on urban and rural family tourism consumption by using the robust least square regression analysis method,analyzes the impact and contribution of information technology use and household education level on urban and rural family tourism consumption gap by using the re-centralized mean regression decomposition method,and further tests the linkage effect of information technology use and household education level on family tourism consumption by using Sobel-Goodman intermediary effect model.It is found that information technology use and household education level have a significant positive impact on the tourism consumption of urban and rural families,and there is a significant difference between urban and rural areas.The promotion effect of information technology use and household education level on the tourism consumption of urban families is greater than that of rural families.The use of information technology use and household education level have a positive linkage effect on the tourism consumption of urban and rural families,and there is a significant difference between urban and rural areas.The linkage effect of information technology use and household education level on the tourism consumption of urban families is greater than that of rural families.The gap between urban and rural areas in information technology use and household education level will widen the gap between urban and rural families′tourism consumption.Accordingly,it is suggested that the information technology construction should be further strengthened and the educational level of residents should be improved,so as to release the potential of household tourism consumption and further narrow the gap between urban and rural household tourism consumption.