民宿主题设计与乡村文化表达——基于对苏锡常乡村民宿的调查

Theme Design of Home Accommodation and Expression of Rural Culture——Based on the Survey of Rural Home Accommodation of Suzhou, Wuxi and Changzhou

乡村振兴是解决三农问题并实现城乡融合发展的重要战略。文化振兴是乡村振兴的核心要旨,乡村在地文化是民宿主题的灵魂。在文献梳理和社会调查的基础上构建乡村文化表达模型,通过网络数据分析民宿主题分布样态及乡村文化表达现状,可以成为乡村文化表达路径研究的新角度。提升民宿主题对乡村文化的表现度,需要对民宿主题设计进行文化引导,彰显地方文化特色,提高民宿主的乡村文化表达能力。

Rural revitalization is an important strategy to solve agriculture-rural area-farmer problems and achieve integrated urban-rural area development. Cultural revitalization is the core aim of rural revitalization, and rural culture is the soul of home accommodation themes. On the basis of literature research and social investigation, the research group constructed a rural cultural expression model, and analyzed the theme distribution patterns of home accommodation and the current situation of rural cultural expression through network data, which can become a new angle for the study of rural cultural expression path. To improve the performance of the theme of home accommodation on rural culture, it is necessary to guide the theme design of home accommodation, highlight local cultural characteristics, and improve the rural cultural expression ability of the host.