六安市茶产业分析与路径研究——基于SWOT分析法

Analysis and Path Research on Tea Industry in Lu ’an —— based on SWOT analysis

茶产业作为六安市的传统优势产业之一,是实现六安市乡村地区实现乡村振兴的重要途径。通过运用SWOT分析法,分析六安市茶产业发展中的优势、劣势及面临的机遇和挑战,并从基础设施建设,人才培养,树牢口碑品牌意识,质量安全和发展理念的角度对现存问题进行积极的探讨。

As one of the traditional advantageous industries in Lu’an, tea industry is an important way to realize rural revitalization in rural areas of Lu’an. By using SWOT analysis method, this paper analyzes the advantages, disadvantages, opportunities and challenges in the development of tea industry in Lu’an City, and analyzes the existing problems from the perspectives of infrastructure construction, talent training, brand awareness of word of mouth, quality and safety and development concepts. Questions for positive feedback.