沉浸式展览配套社教活动探究——以莫兰迪展为例

Immersive Exhibition and Supporting Social Education Activities——take the Morandi Exhibition as an example

在当下的艺术圈里沉浸式展览十分流行,新的时代背景刺激了沉浸式展览的发生,年轻一代的多样需求与互联网技术则加速了其发展的进程。配套社教活动的开展在过去即为展览全局不可或缺的部分,现如今对沉浸式展览而言同样是需要研究的重要课题。聚焦近几年强势成长的木木美术馆为分析对象,梳理其年度“热门”展览“乔治·莫兰迪:桌子上的风景”配套社教活动的开展情况。并就这一代表性案例,对当下美术馆与博物馆开展沉浸式展览配套社教活动的优势及现实意义展开深入探讨。

In the current art circle, immersive exhibition is very popular. The new era background has stimulated the occurrence of immersive exhibition, and the diverse needs of the younger generation and Internet technology have accelerated its development process. In the past, the development of supporting social education activities was an indispensable part of the overall situation of the exhibition. Now, it is also an important topic to be studied for online Red exhibition. Because the immersive exhibition has the most prominent attribute of “online Red”, and there are many distinguishing features between it and conventional exhibitions, it determines that targeted planning and innovation are needed in the development of supporting social education activities. Focusing on Mumu Art Museum, which has grown strongly in recent years, this paper combs the development of supporting social and educational activities of its annual “major topic of debate” exhibition “George Morandi: scenery on the table”. Based on this representative case, this paper deeply discusses the advantages and practical significance of immersive exhibition supporting social education activities in art museums and museums.