贵州烟草产业市场分析及品牌优化路径研究

Market Analysis and Brand Optimization of Guizhou Tobacco Industry

烟草产业是贵州地区经济的重要组成部分,且具有较大的市场发展空间。在新发展阶段,贵州烟草产业除自身产业发展外,还承担着地区巩固拓展脱贫攻坚成果、助力乡村振兴的重任。本研究首先分析了贵州烟草产业的行业地位及地区社会经济中的重要性,并根据历史数据分析其发展趋势;其次采用回归分析方法,分析贵州烟草业市场运行效率,提出贵州烟草产业应走高质量发展路径,以品牌优化提升市场影响力;最后提出贵州烟草产业品牌优化的实施路径。研究发展,贵州烟草产业地位突出,且现状市场运行效率较高,应通过构建品牌体系、明确品牌定位、优化品牌营销、强化品牌管理等路径,实现品牌优化,推动贵州烟草高质量发展。

Tobacco industry is an important part of regional economy in Guizhou, which is of wide market and good development prospects. In the new developmental stage, in addition to its own development, Guizhou tobacco industry also undertakes the due obligations of consolidation and expansion of achievements of poverty alleviation and to help rural revitalization in Guizhou regions. This study first analyzed the status of Guizhou tobacco in industry and its importance in regional social economy, and analyzed its development trend according to historical data. Secondly, the regression analysis method was used to analyze the market operation efficiency of Guizhou tobacco industry, and it was proposed that Guizhou tobacco industry should take the path of high quality development and enhance the market influence through brand optimization. At last, the paper puts forward the implementation path for brand optimization of Guizhou tobacco industry.According to the research,Guizhou tobacco industry has won a prominent position and high efficiency of market operation at the current situation. Therefore,we can achieve brand optimization and promote high-quality development of Guizhou tobacco through the construction of brand system, clearing brand positioning, optimizing brand marketing and strengthening brand management.