摘要
以互联网、5G、大数据、AI人工智能、AR/VR、云计算、区块链以及元宇宙等为主要构成的新技术环境的生成,催生了影视产业的新形态、新类型,由此也带来了IP“影视化”开发的新变革和新范式。面对目前存在的问题,IP“影视化”开发亟待构建适应新技术环境的产业模式,并采用合适的助推对策,优化其运营规制。
The generation of new technology environment mainly composed of Internet,5G,big data,AI,AR/VR,cloud computing,blockchain and meta-universe has given birth to new forms and types of film and television industry,which has also brought new changes and new paradigms of IP“film and television”development.Faced with the existing problems,it is urgent to construct and form an industry model adapted to the new technology environment,and adopt appropriate promotion measures to optimize its operation regulations.
作者
陈书泱
CHEN Shuyang(School of Television Arts,Communication University of Zhejiang,Hangzhou 310018,China)
出处
《湖南工业大学学报（社会科学版）》
2022年第5期86-94,共9页
Journal of Hunan University of Technology(Social Science Edition)
基金
浙江传媒学院青年教师科研提升计划项目“中国百年电影视阈中的‘杭州影像’”(ZC18XJ002)。
关键词
新技术环境
IP“影视化”
现实问题
产业模式构建
运营规制优化
new technology environment
IP“film and television”
practical problems
industrial model construction
optimization of operation regulation
