Protection and Tourism Development of Cultural Heritage of Place Names in Chengdu, China

成都地名文化遗产的保护与旅游开发研究

Place names that contain rich regional cultural connotations are “living fossils” of history and culture, and they are of great tourist value. Taking the main urban area of Chengdu City as an example, this paper analyzes the cultural characteristics and connotations of place names, as well as their tourist values. This value is believed to mainly include stimulating tourists’ interest in traveling, presenting local tourism features, enhancing the travel experience of the visitors and serving the tourism economy. Then this paper discusses the problems of place name cultural heritage and puts forward the tourism development strategies for Chengdu’s place name culture. Such strategies could include establishing a tourism place name system of Chengdu scenic spot names, using place names in the restoration and development of ancient scenery, combining place names with food tourism resources and high-quality tourism commodities, developing cultural and creative products related to Chengdu place names,strengthening the theoretical discussion on Chengdu place name culture and conducting dissemination activities for Chengdu place name culture.

地名承载了丰富的地域文化内涵,是历史文化的“活化石”,极具旅游价值。本文以成都主城区为例,通过查阅有关文献资料,实地调研等方法,发现老成都全城有三十六条大街,七十二条小巷,这些大街小巷可以划分为以下几种类型:祠庙堂所类、衙署兵营类、姓氏家族类、市场作坊类、桥梁水系类、地貌风物类、经传辞语类、祈祥祝愿类、名人遗址类、方位字序类以及新旧民主革命词汇类等。成都地名文化具有极大的旅游价值:可以激发游客旅游兴趣、能够标识旅游特色、增强旅游体验、服务旅游经济。同时发现在地名文化遗产方面存在以下问题:部分老地名正在消失;部分地名虽还在,但其实体形制已消失;美好的老地名被随意更改;新地名剧增但缺乏品味;很多地方有重名的现象等。针对以上这些问题,本文提出了对成都地名文化进行旅游开发应采取的对策:建立成都旅游地名系统;将地名用于古景的复原与开发;将地名与美食旅游资源结合;将地名与优质的旅游商品相结合;开发与成都地名有关的文创产品;加强成都地名文化的理论研讨;开展成都地名文化传播活动。