中国古代书画元素在文创产品设计中的应用可能性研究

RESEARCH ON APPLICATION POSSIBILITIES OF ANCIENT CHINESE CALLIGRAPHY AND PAINTING ELEMENTS IN THE DESIGN OF CULTURAL AND CREATIVE PRODUCTS

伴随着中国经济的持续发展,文创产品的市场也在不断扩大。本文首先分析了当下文创产品设计中存在的文化传达表面化、设计跟风缺乏创新以及过度包装等问题,继而从意境、造型、色彩等角度分析了中国古代书画元素在文创产品设计中的应用,指出将中国古代书画元素应用于文创产品设计中,不但能够继承与发扬中华优秀传统文化,还能够丰富文创产品的品类、提升文创产品的质量与创意特色。

With the continuous economic development in China,the market for cultural and creative products is also expanding.This paper first analyzes the problems of superficiality,lack of original innovation,and excessive packaging in the current cultural and creative product design,and then analyzes the application ancient Chinese calligraphy and painting elements in the design of cultural and creative products from the perspectives of artistic conception,shape,color,etc.It is pointed out that the application of ancient Chinese calligraphy and painting elements in the design of cultural and creative products can not only inherit and carry forward the excellent Chinese traditional culture,but also enrich the categories of cultural and creative products as well as improve the quality and creative characteristics of cultural and creative products.