国潮插画在博物馆文创设计中的应用研究

RESEARCH ON THE APPLICATION OF TRADITIONAL CHINESE CULTURE ILLUSTRATION IN THE DESIGN OF CULTURAL AND CREATIVE MUSEUM PRODUCTS

随着现代化进程的加快,人们对精神生活需求不断提高,民族传统文化越来越受到重视。国潮文化的兴起,为插画设计带来了崭新的发展领域和丰富的应用场景。尤其是在博物馆文创设计的应用方面,将国潮插画应用到博物馆文创产品设计中已是大势所趋。本文调研并分析了当下国潮插画在博物馆文创设计应用方面存在的问题,并进一步提出了国潮插画在博物馆文创设计中的应用策略与方法,以期为未来国潮插画的应用带来启发。

With the acceleration of the modernization process, people’s demand for spiritual life is constantly improving. The traditional Chinese culture is receiving more and more attention.The rise of the traditional Chinese culture brings new development areas and rich application scenarios for illustration design. Especially in the design of cultural and creative museum products, the application of traditional Chinese illustration has become an inevitable trend. This paper investigated and analyzed the problems of traditional Chinese culture illustrations in the present design of cultural and creative museum products, aiming to find the corresponding strategies and methods to solve the problems, which can hopefully inspire the future application of traditional Chinese culture illustration in the design of cultural and creative museum products.