摘要
本文基于青年亚文化理论,对“社畜”亚文化人群进行特征分析和设计元素提取,探讨了如何通过为“社畜”亚文化人群进行视觉形象设计实现公益传播,展现“社畜”人群的日常生活,引起大众对该人群的社会关注和情感理解。
Based on the theory of youth subculture,this paper analyzes the features of“corporate slave”subcultural groups and extracts the design elements of them,discusses how to realize public welfare communication design through visual image design for the“corporate slave”subcultural groups,showing the daily life of this group of people,attracting the public’s attention and emotional understanding of this special social group.
出处
《包装与设计》
2022年第5期164-165,共2页
Package & Design
基金
南京林业大学大学生创新训练计划项目(2021NFUSPITP0374)。
关键词
社畜
亚文化人群
IP形象设计
图形设计
公益传播
“corporate slave”
sub-cultural group
IP image design
graphic design
public welfare communication
