摘要
互联网时代的到来,使移动终端得到了普及,电商渠道的网络购物成为主要消费模式之一。如何让产品在同质化的网购平台中脱颖而出,成为了品牌亟待解决的问题。本文以万殊堂的品牌设计方案为案例,对线上视觉的设计原则、设计规范进行探究,以期为同类产品品牌的线上视觉设计提供一定借鉴。
With the advent of the Internet era,mobile terminals have been popularized,and online shopping through e-commerce channels has become one of the main consumption patterns.How to make products stand out in the homogeneous online shopping platform has become an urgent problem for brands to solve.This paper takes the brand design scheme of Wanshu Tang as a case to explore the design principles and design norms of online vision,in order to provide some reference for the online visual design of similar product brands.
出处
《包装与设计》
2022年第5期172-173,共2页
Package & Design
基金
湖南省师范大学教务处发[2021]56号关于公布本科“世承班”第五批科研课题立项的通知。
关键词
线上视觉
网店
应用
营销
online vision
online shop
application
marketing
