“寓具于乐”——浚县泥咕咕视觉元素在文具设计中的应用

PLEASURE IN STATIONERY——THE APPLICATION OF THE VISUAL ELEMENTS OF“CLAY CUCKOO”OF JUNXIAN COUNTY IN THE DESIGN OF STATIONERY

中华五千年的灿烂文明孕育了不计其数的民间艺术,它们无不凝聚了先民们的智慧与巧思。而浚县泥塑“泥咕咕”则是众多民间艺术形式中的一朵“奇葩”。“泥咕咕”是泥塑的一种,因其色彩、造型、纹样特征的独特性而充满别样的魅力,同时也为视觉表现在文具设计中的应用提供了新的设计灵感。本文深入探讨了“泥咕咕”泥塑背后的文化特色,并分析提取了其色彩、造型、纹样的特征,从中提炼出所需的民间艺术元素,然后进一步将这些元素与文具设计相结合,以探寻文具设计的新思路,开拓出新的设计表现与创意构思。

The five thousand years of splendid Chinese civilization gave birth to countless folk arts,all of which condensed the wisdom and ingenuity of the ancestors.The clay sculpture"Clay Cuckoo"in Junxian County is one of the"wonderful flowers"among many folk art forms."Clay Cuckoo"is a kind of clay sculpture.Because of its unique color,shape and pattern characteristics,it is full of different charms.It also provides new design thinking for the application of visual expression in stationery design.This article deeply explores the cultural characteristics behind the clay sculpture of"Clay Cuckoo",and extracts and analyzes various characteristics of its color,shape,and pattern,and smelt the required folk art elements from it.By organically combining these elements with stationery design,we can find new ideas for stationery design and develop a new design expression and creative idea.