新媒体技术大变革下电视栏目策划面临的挑战与对策

Challenges and Countermeasures of TV Program Planning under the Great Change of New Media Technology

新时代背景下,电视媒体进入变革、转型的关键阶段。人们对于电视节目的要求在不断提高,电视节目的策划直接影响到后期的制作质量和播放效果。在新媒介生态环境下,传统的电视节目策划面临巨大挑战。电视栏目策划组建专业策划团队,创新栏目内容;立足观众需求,把握栏目定位;贯彻融合发展战略,拓宽传播渠道已经成为电视栏目发展的必然趋势。

In the new era,TV media has entered a critical stage of reform and transformation.People's requirements for TV programs are constantly improving,and the planning of TV programs directly affects the later production quality and broadcast effect.In the new media ecological environment,the traditional TV program planning faces great challenges.It has become an inevitable trend for the development of TV programs to set up a professional planning team to innovate the contents of TV programs,grasp the column positioning based on the needs of the audience,implement the integration development strategy and broaden the communication channels.