大众新媒体中建筑实践的特征与走向——以《梦想改造家》为例

The Characteristics and Trend of Architectural Practices in New Media:Taking Dream Home as an Example

大众传媒的发展使得媒体开始根据自身运作规律,在社会中构建独立的运作体系并不断向其他领域延展。在这样一种大众传媒视域下,大众新媒体传播逻辑在部分建筑实践中被强调,建筑传播秩序为建筑实践确立准入标准。作为大众新媒体的代表之一,《梦想改造家》呈现出特定的传播路径与方式,构建大众对于建筑实践的认知基础,也预示着大众媒体视域下建筑实践特征的转变与走向。

The development of mass media has made the media begin to build an independent operating system in society according to its own operating rules,and continuously extend to other areas.Under such a perspective,the logic of new media is emphasized in part of architectural practice,so the architectural communication order establishes access standards for architectural practice.As one of the representatives of new media,Dream Home presents a specific communication path and way to build the foundation of public perception of architectural practice,and also foreshadows the transformation and trend of architectural practice under the perspective of mass media.