“泛娱乐化”对大学生增强文化自信的负面影响及应对策略

On the Negative Impact of“Pan-entertainment”on the Cultivation of College Students’Cultural Self-confidence and Its Countermeasures

网络技术日趋普及和经济社会迅速发展,使“泛娱乐化”现象出现在诸多社会领域,这对大学生增强文化自信带来了文化价值观肤浅化、人生价值观功利化、审美价值观庸俗化、生活价值观享乐化等负面影响。为遏制“泛娱乐化”对大学生增强文化自信的负面影响,应以社会主义核心价值观为引领,积极开展中华优秀传统文化教育、网络媒介素质教育和校园文化审美活动,进一步坚定大学生的文化自信。

The wide application of network technology and rapid development of society and economy make the phenomenon of“pan-entertainment”more and more common in various social fields.This has brought about negative impact on the cultivation of college students’cultural confidence,such as superficial cultural values,utilitarianism,vulgar aesthetic tastes,and hedonism.In order to curb these negative effects,colleges should actively carry out education on Chinese traditional culture,education on network media quality,and campus cultural aesthetic activities under the guidance of socialist core values,in order to improve college students’cultural confidence.