摘要
With China's generation Z(people born between 1995 and 2009)gradually becoming the main force of consumption,the consumption ideas of the youngsters are deeply affecting the consumer market:semi-finished products are transformed into fancy New Year's Evedinner;traditional Chinese culture with tiger elements wins the heart of buyers;board roleplaying games(BRPG)and jubensha,or"script murder,"a role-playing murder mystery game,become popular entertainments.
半成品变身花式年夜饭,国潮“虎”文化强势“圈粉”,桌游、剧本杀成为热门打卡项目·伴随中国“7世代”(1995年至2009年出生人群)逐渐成为新的消费主力军,“后浪”们的消费主张正在深刻影响着消费市场。这个虎年春节,带着年轻印记的消费方式,闪烁出哪些别样的精彩呢?
