基于层次分析法的梁山县乡村旅游资源评价

The Evaluation on Rural Tourism Resources in Liangshan County Based on Analytic Hierarchy Process

本文以山东省梁山县为研究对象,运用层次分析法,结合梁山县乡村旅游发展的现状,对影响梁山县乡村旅游发展的因素进行定量分析,希望能够通过建立梁山县乡村旅游资源评价指标体系,为梁山县乡村旅游资源的可持续发展提供参考,建立基于旅游资源、基础设施、住宿餐饮、总体感知4个方面13个相对应指标的梁山县乡村旅游资源评价指标体系,运用层次分析法构建模型,从而对梁山县的乡村旅游资源进行综合评价,并对其提出有针对性的发展策略。

Taking Liangshan county of Shandong province as the research object,the paper uses the analytic hierarchy process.Combined with the current situation of rural tourism development in Liangshan county,the paper conducts quantitatively analysis on the factors affecting the development of rural tourism in Liangshan county,hoping to establish an evaluation index system for rural tourism resources in Liangshan county,and to provide a reference for the sustainable development of rural tourism resources in Liangshan county.The paper establishes an evaluation index system for rural tourism resources in Liangshan county based on 13 corresponding indicators from four aspects of tourism resources,infrastructure,accommodation and catering,and overall perception,and uses the analytic hierarchy process to construct a model to comprehensively evaluate the rural tourism resources of Liangshan county and finally proposes targeted development strategies.