“第三空间”理论视阈下公共事件网络社群传播研究

Research on network community communication of public events from the perspective of Third Space Theory

公共事件的网络社群传播影响力巨大,其借助互联网引起社会关注。网络社群的参与打通了地理空间、社会空间和精神空间的三者通道,社群通过网络实现线上到线下的社会联结的转化,在情感互动中推动公共事件的走向,整合社会力量围观热点,探讨网络社群的实时在场和情感动员对舆论监督的积极作用,以及在线公共参与对社会发展的推动作用。延续爱德·索亚提出的“第三空间”理论,关注互联网“第三空间”中情感动员成为社群力量的推动器,官方联合意见领袖进行社会情绪的有效疏导,多元主体打破“第三空间”公私边界等相关思考。

Public events gain enormous influence through online communities,attracting social attention by the Internet.The participation of network communities breaks geographical,social space,and spiritual space,transforms the online community to offline social connection through the network,promotes the progressing of public events in the interaction of emotion,and integrates social forces to focus on social hot spots.Adopting the Third Space Theory proposed by Ed Sawyer,this paper discusses the positive effect of real-time on-site user participation behavior on the society,and puts forward feasible measures to construct a friendly network interaction platform such as focusing on emotional motivation as the driving force for the community,effectively channeling the emotion by the community leaders and breaking the boundary in the third space by establishing multiple subjects.