全球当代性视域下博物馆文化创意产业的社会生成与发展逻辑

The Social Formation and Development Logic of Museum Cultural and Creative Industry from the Perspective of Zeitgeist

博物馆文化创意产业的发展,需要从全球化视野将博物馆置于全球史、世界史的角度;思考中华文明在世界文明中的贡献与作用,讲好中国故事,也需要从当代性视角建立起历史与现代生活的链接,为人类寻求更美好的生活方式。从历史发展纵向角度来看,博物馆承担着习俗传承和生活方式塑造的功能,文化创意产业在其中起着至关重要的作用。博物馆文化创意产业的发展需要关注内容生产、业态创新和语境营造。从全球当代性的视角对博物馆藏品进行创造性和创意化解读是内容生产的关键。业态创新的本质则是为观众提供更多进入文化资源的渠道,授权观众书写自己的见解。语境营造需要博物馆转变传统的诠释方式和研究范式,以更多元化和融合发展的视角重新思考自身的哲学定位和发展理念。

The development of museum cultural and creative industry needs to place the museum in the perspective of global history and world history from the perspective of globalization, considering the contribution and role of Chinese civilization in world civilization. It also needs to establish the link between history and modern life from the Perspective of modernity, so as to seek a better way of life for mankind. From the vertical perspective of historical development, museums undertake the functions of inheriting customs and shaping lifestyles, in which cultural and creative industries play a vital role. The development of museum cultural and creative industry needs to pay attention to content production, format innovation and context construction. The key to content production is to be able to interpret museum collections creatively and creatively from the perspective of global modernity. The essence of format innovation is to provide more channels for the audience to enter cultural resources and authorize the audience to write their own opinions. The construction of context requires the museum to change the traditional interpretation and research paradigm, and rethink its philosophical positioning and development concept from a more diversified and integrated development perspective.