平台化转型:县级融媒体中心参与基层社会治理的创新实践

Platform Transformation: Innovative Practice of County-level Media Centers’ Participation in Grassroots Social Governance

作为地方重要的信息内容平台,县级融媒体中心是基层传播的基础单元,也是基层社会治理的智慧新平台,肩负着巩固基层思想文化阵地和创新基层社会治理模式的重要使命。县级融媒体中心的平台化转型是一种超越现行媒介逻辑的新实践,可以为基层社会治理打开新的路径。落实县级融媒体中心参与基层社会治理的平台化转型方略,必须转变平台治理思维,同时也要打造开放式综合平台、构建用户关系网络、搭建智慧治理平台,促使传播效能转化为治理效能,提高基层治理现代化水平。

As an important local information platform, the county-level financial media center is the basic unit of grassroots communication and a new intelligent platform for grassroots social governance. It shoulders the important mission of consolidating grassroots ideological and cultural positions and innovating grassroots social governance models. The platform transformation of county-level financial media centers is a new practice that goes beyond the current media logic, and can open up new paths for grassroots social governance. To implement the platform-based transformation strategy for county-level financial media centers to participate in grass-roots social governance, it is necessary to change the platform governance thinking, and at the same time, it is necessary to create an open comprehensive platform, build a user relationship network, and build a smart governance platform, so as to promote the transformation of communication efficiency into governance efficiency and improve The level of modernization of grassroots governance.