以“中国器审”政务微信平台加强监管影响力初探

Preliminary Exploration on Strengthening the Influence of Supervision through“Medical Device Evaluation of China”Government Affairs WeChat Platform

“中国器审”是国家药品监督管理局医疗器械技术审评中心的政务微信平台。新媒体时代下,“中国器审”在国家药品监督管理局“互联网+政务服务”架构体系下,依托现代化信息传播方式,发挥政务微信传播速度快、受众面广、互动性强的优势,开展新闻发布、信息公开、企业服务和公众互动等,旨在提高医疗器械领域政策宣传、知识科普、答疑解惑和办事效率,拉近与公众间的距离,进一步强化监管影响力。近年,“中国器审”信息发布内容及阅读量呈现逐步升高、稳定增长态势,受到公众广泛关注。鉴于此,本研究在梳理和介绍“中国器审”政务微信平台基本情况的基础上,总结了“中国器审”平台建设的优势及特点。该平台通过推进政务信息公开、提升政务信息传播、加强用户交流互动,为强化医疗器械监管影响力奠定良好基础。

"Medical Device Evaluation of China"is the government affairs WeChat platform of NMPA Center for Medical Device Evaluation(hereinafter referred to as"CMDE"),which is constructed based on the"Internet+Government Service"architecture system of NMPA,and relies on modern information dissemination mode.It gives full play to the advantages of fast dissemination,wide audience and strong interaction of government affairs WeChat,actively carries out news releases,information disclosure,enterprise services,public interaction and other related work to improve policy publicity,knowledge popularization,answering questions and work efficiency in the field of medical devices,so as to shorten the distance between the CMDE and the public,and strengthen furtherly the influence of supervision.In recent yeas,the content and reading of information released in“Medical Device Evaluation of China”are gradually increasing and steadily,which is widely brought into public attention.In riew of this,this article introduces the basic situation of"Medical Device Evaluation of China",summarizes the advantages and characteristics of the platform construction."Medical Device Evaluation of China"realizes the promotion of government affairs information disclosure,improves government affairs information dissemination,and strengthens user communication and interaction,which plays a positive role in further strengthening the influence of medical device supervision.