摘要
资源整合作为“互联网+”的特征之一,促使企业进行商业模式的创新与转变。基于扎根理论,以居然之家和阿里巴巴为例探究跨界创新商业模式的特征和运作机理。对收集到的资料进行开放性译码、主轴性译码和选择性译码,归纳出5个核心范畴。由价值主张创新促进企业核心资源整合,整合后的资源为企业关键活动重组提供支持,同时加强与重要合作伙伴的联系,最后优化盈利模式并实现盈利增长。探讨跨界商业模式创新的关键维度及路径,旨为企业跨界创新合作提供借鉴和启示。
As one of the characteristics of “Internet+”, resource integration can prompt the innovation and transformation of business mode of enterprises. Based on the grounded theory, the Easyhome and Alibaba are taking as example to explore the characteristics and operation mechanism of cross-industry innovation business mode. The collected data are decoded by open decoding, principal axis decoding and selective decoding, and 5 core categories are summarized. The innovation of value proposition promotes the integration of enterprise core resources. The integrated resources provide support for the reorganization of enterprise key activities. At the same time, it strengthens the contact with important partners. Finally, it optimizes the profit mode and realizes profit growth. The key dimensions and paths of cross-industry business mode innovation are discussed so as to provide reference and inspiration for cross-industry innovation cooperation of enterprises.
作者
叶笛
顾藂譞
YE Di;GU Cong-xuan(Business School,Huaqiao University,Quanzhou 362021,China)
出处
《沈阳工业大学学报(社会科学版)》
2022年第5期449-457,共9页
Journal of Shenyang University of Technology(Social Sciences)
基金
国家社会科学基金项目(20CGL003)
福建省哲学社会科学规划基金项目(FJ2018B037)。
关键词
互联网+
跨界合作
资源整合
商业模式创新
盈利模式
扎根理论
Internet+
cross-industry cooperation
resource integration
business mode innovation
profitability mode
grounded theory