基于跨境电商的西班牙语产品广告语言研究

Research on the Advertising Language for Spanish Products in Cross-Border Ecommerce

近几年跨境电商在中国发展迅猛,越来越多的西班牙语国家通过各大跨境电商平台与中国建立起了更加多元化的商贸合作关系。与此同时,在全球各大社交软件上西班牙语产品广告也随处可见。该文以跨境电商为研究范围,以西班牙语产品广告语言为研究文本,从词汇特点、句子类型、修辞手法、语言艺术4方面来对此进行研究,旨在更科学、全面地归纳出西班牙语产品广告的语言特征,以便于各大跨境电商优化广告质量,从而提高产品销量。

In recent years, cross-border e-commerce has developed rapidly in China. More and more Spanishspeaking countries have established more diversified business cooperation with China through various major cross-border e-commerce platforms. Meanwhile, Spanish product advertisements can be found all over major social software around the world. This paper carries out study on this from four aspects as follows: vocabulary characteristics, sentence types,rhetorical devices and language art, with cross-border e-commerce as the research scope and Spanish product advertising language as the research subject, hoping to more scientifically and comprehensively sum up the language characteristics of Spanish product advertising for major cross-border e-commerce enterprises, so that they can optimize their advertising quality and promote product sales accordingly.