国产网络剧类型化的发展历程与未来思考

The Development Process and Future Reflection on the Typification of Chinese Web Series

该文聚焦于国产网络剧类型化发展的研究。首先,对我国网络剧类型化的发展概况进行分析,梳理了网络剧类型化发展的历程,归纳了网络剧类型化发展的现状及存在的问题。其次,从供给方和需求方两个角度分析了推动网络剧类型化发展的必要性。再次,对推动网络剧类型化发展的成功案例——爱奇艺迷雾剧场进行分析,探究其获得成功的原因。最后,结合前文分析从网络剧产业链上下游角度提出推动网络剧类型化进一步发展的相关对策建议。

This paper focuses on the research on the development of the typification of Chinese web series. Firstly,it analyzes the general situation of the typification of web series in China, combs the development process of web series’ typification, and summarizes the current situation and existing problems. Secondly it analyzes the necessity of promoting the typification of Chinese web series from the perspectives of supply and demand. Then it analyzes the successful case of promoting the typification of Chinese web series—iQIYI Miwu Theater, and explores the reasons for its success. Finally, combined with the previous analysis, this paper puts forward relevant countermeasures and suggestions to promote the further development of the typification of web series.