服务区域艺术文化产业发展的文创产品设计初探——以邳州纸塑狮子头为例

On the Design of Cultural and Creative Products Serving the Development of Regional Art and Cultural Industry——Taking Pizhou Paper Plastic Lion Head as an Example

历史文化遗产的“活态保护”与“活态传承”,需要有效地运用创新手段,强化市场导向,强调消费者体验,使历史文化的传播向产品化开发的市场化道路转变。重要的非遗资源可以为文创产品设计提供素材,而文创设计的手段也为实现非遗的活态传承与保护提供可能,亦对服务区域文化产业发展具有重要意义。以邳州纸塑狮子头为例,要在充分调查研究的基础上,积极且有效地探索创新模式,产教融合共建,设计出既能体现非遗文化特点又能和当下的社会生活、审美情趣相符合的优质文创产品,通过创新带动徐州文化传承与产业发展。

The living protection and living inheritance of historical and cultural heritages need to effectively use innovative means,strengthen market orientation,emphasize consumer experience,and change the dissemination of history and culture to the market-oriented road of product development.Important intangible cultural heritage resources can provide materials for the design of cultural and creative products,and the cultural and creative means of designing also provide possibilities for the living inheritance and protection of intangible cultural heritage,which is also of great significance to the development of regional cultural industry.Taking Pizhou paper plastic lion head as an example,on the basis of full investigation and research,we should explore the innovation mode,integrate production and education actively and effectively,and design high-quality cultural and creative products that can not only reflect the characteristics of intangible cultural heritage culture,but also conform to the current social life and aesthetic taste so as to drive the cultural inheritance and industrial development of Xuzhou through innovation.