新媒体语境下国内粉丝文化的超越与延异——以“叨叨记账”为例

Transcendence and Extension of Domestic Fan Culture in the Context of New Media--Taking Daodao Bookkeeping as an Example

随着新媒体技术的发展,粉丝文化成为国内青年亚文化中不容忽视的一元,且呈现出诸多与传统影视时代粉丝文化的差异。对国内粉丝文化在新媒体背景下的发展研究,不仅利于增进官方对青年亚文化话语体系特性的了解,同时对理清当代青年追星行为背后的情感动机与价值取向有一定的意义。该文结合亨利·詹金斯的文本盗猎理论,以粉丝社群常用个人理财APP“叨叨记账”为主要研究对象,分析在新媒体语境下国内粉丝文化发展的超越与延异。

With the development of new media technology,fan culture has become a unit that can not be ignored in China's youth subculture,and there are many differences from the fan culture in traditional film and television era.The research on the development of China's fan culture in the context of new media is not only good for enhancing the official understanding of the characteristics of youth subculture discourse system,but also of certain significance to clarify the emotional motivation and value orientation behind contemporary youths'star-chasing behavior.Combined with Henry Jenkins's textual poaching theory,this paper analyzes the transcendence and extension of the development of China's fan culture in the context of new media.