基于非物质文化遗产传承的龙泉青瓷产业创新发展路径探究

Research on the Innovative Development Path of Longquan Celadon Industry Based on the Inheritance of Intangible Cultural Heritage

2009年龙泉青瓷传统烧制技艺被列入为人类非物质文化遗产代表作名录。从艺术价值看,它内蕴强化民族认同、追求美好生活的价值功能;从经济价值考量,它是生态产品价值转换的新引擎,是驱动乡村振兴,打通共同富裕的新通道。青瓷属于小众艺术品,材料厚重易碎,日用瓷商业模式陈旧,面临主体困境、模式困境、产业困境、创新困境等问题。为此,需从大文化产业协同创新、重新审视商业模式、构建本土艺术圈、科技引领等方面塑造产业竞争新优势,夯实共同富裕的物质基础。

In 2009,the traditional firing technique of Longquan celadon was included in the list of representative works of human intangible cultural heritage.From the perspective of artistic value,it contains the value function of strengthening national identity and pursuing a better life;From the perspective of economic value,it is a new engine for the value transformation of ecological products,driving rural revitalization and opening up a new channel for common prosperity.Celadon is a minority art with thick and fragile materials.The business model of daily-use porcelain is old.It faces problems such as main body dilemma,model dilemma,industrial dilemma,innovation dilemma and so on.To this end,it is necessary to shape new advantages in industrial competition from the aspects of collaborative innovation of large cultural industries,re-examination of business models,construction of local art circles,and scientific and technological leadership,and consolidate the material foundation of common prosperity.