MCN:作为文创新场域的再发现——基于实践和研究发展的综述

MCN:Rediscovery as a Field of Literary Innovation--Review based on Practice and Research Development

MCN是网络参与式文化经UGC到PUGC之后的最新发展趋势,也是近年来社会各界开始广泛关注的研究领域。它是原有的传统大众文化生产结构和体系被解构之后,出现的一个具有高度专业生产能力、经济整合能力的新的中介,新的文化生态将围绕它建构起新的文化经济体系,因而是当下最为显著重要的文化场域,未来研究需要对此场域中MCN、个体内容生产者、平台、资本各方之间的互动关系和结构展开更为深入和具体的研究,以此深化对新文化生态体系的核心理论探讨。

MCN(Multi-Channel Network)is the latest trend of network participatory culture from UGC(User Generated Content)to PUGC(Professional User Generated Content).It is also a research field that has attracted extensive attention from all walks of life in recent years.MCN is a new medium with high professional production capacity and economic integration capacity after the original production structure and system of traditional mass culture are deconstructed.The new cultural ecology will build a new cultural and economic system around it,so it is the most significant cultural field at present.More in-depth and specific research on the interactive relationship and structure among MCN,individual content producers,platforms and capital in this field needs to be carried out in the future,so as to deepen the discussion on the core theory of the new cultural ecological system.