新媒体时代微信公众号在校园文化建设中的作用及应用

The Role and Application of WeChat Official Account in the Construction of Campus Culture in the New Media Era

随着社会的不断进步,校园文化建设引起了越来越多的专家学者的重视。经过调查发现,在以往的校园文化建设中,人们主要使用较为传统的宣传教育方式,这样的建设手段不仅无法有效激发大学生的兴趣,更是难以有效传播信息。因此,为了能够彻底解决这一难题,迫切需要对校园文化的建设方式进行改进。如今我们俨然已经进入新媒体时代,各行各业的发展都不离开信息技术的辅助,在这样的大形势下,高校文化建设应善于利用新媒体宣传手段来对大学生进行宣传教育。该研究以微信公众号为例,对如何在校园文化建设中融入微信公众号传播手段进行了详细的阐述与分析,以期能够为校园文化建设提供丰富的发展方式。

Nowadays, with the continuous progress of society, the construction of campus culture has attracted the attention of more and more experts and scholars. After investigation, it was found that in the past campus culture construction, people mainly used more traditional propaganda and education methods. Such construction methods not only failed to effectively stimulate the interest of college students, but also difficult to effectively disseminate information.Therefore, in order to completely solve this problem, it is urgent to improve the construction of campus culture. Nowadays, we seem to be embarking on the new media era, and the development of all walks of life does not leave the assistance of information technology. Under such a general situation, the cultural construction of colleges and universities should be good at propagating and educating college students through new media propaganda methods. Taking WeChat official account as an example, this research elaborates and analyzes how to integrate WeChat official account communication methods into campus culture construction, in order to provide rich development methods for campus culture construction.