食味·趣味·品味:广西特色小镇农产品文创包装设计之要——广西特色小镇文创产品研究系列论文之三

Taste, Interest, Savou: Key Points of Cultural Innovation Packaging Design of Agricultural Products in Guangxi Characteristic Towns——Guangxi Characteristic Small Towns Cultural and Creative Products Research the Third Series Papers

在我国经济由高速增长转向高质量发展的阶段,针对广西特色小镇农产品包装“土味”,品牌影响力弱,销售价位低端的现状,遵循农产品市场营销活动贯穿于农产品生产、加工和交易等环节的规律,基于广西传承的农耕文化,趣味浓厚的壮族文化和悠久灿烂的历史文化,提出广西特色小镇农产品文创包装设计之要:坚守世代传承的“食味”之本;弘扬壮族“趣味”之风;彰显历史文化“品味”之蕴。以此为广西特色小镇农业转型升级,加快特色小镇建设提供可行之路。

In the stage of China’s economy changing from high-speed growth to high quality development, aiming at the local flavor of agricultural products packaging in Guangxi featured towns, the weak brand influence and the lowsales price situation, we follow the rules of agricultural product marketing activities throughout the production, processing and trading of agricultural products, and based on Guangxi’s farming culture. The interesting Zhuang culture and long and splendid history and culture put forward the essentials of cultural and creative packaging design of agricultural products in small towns with Guangxi characteristics: adhering to the taste inherited from generation to generation;Carry forward the interest of Zhuang ethnic group;Highlight the connotation of historical and cultural taste. This provides a feasible way for the agricultural transformation and upgrading of Characteristic Towns in Guangxi and accelerating theconstruction of characteristic towns.