自媒体时代高校红色文化教育与传承策略探究

Research on Red Culture Education and Inheritance Strategies in Colleges and Universities in We-Media Era

科技发展的日新月异,带我们走进了如今的自媒体时代,也促使人自觉主动地融入新媒体环境当中。中西方文化在新媒体环境下充分交流、激烈碰撞,尤其是红色文化受到了极大的冲击,红色文化的教育与传承受到了严峻的挑战,高校中的部分大学生对红色文化教育出现了认同危机。红色文化作为我国优秀传统文化和精神传统的重要组成部分,是大学生净化思想纯度、提升思想高度的有力武器。因此,借助新媒体的便利与优势,在高校对大学生开展红色文化教育意义重大。

With the rapid development of science and technology,we have entered the era of We-media,which also encourages everyone to voluntarily integrate into the new media environment.Under the environment of new media,Chinese and Western cultures are in full communication and fierce collision.Especially the red culture has been greatly impacted.The education and inheritance of red culture has been severely challenged,and some college students have a crisis of identity to the red culture education.As an important part of excellent traditional Chinese culture and spiritual tradition,the red culture is a powerful weapon for college students to purify their ideological purity and promote their ideological height.Therefore,with the help of the convenience and advantages of new media,it is of great significance to carry out red cultural education for college students.