文旅融合视域下嘉兴大运河旅游开发研究

Research on Tourism Development of Jiaxing Grand Canal from the Integration of Culture and Tourism

嘉兴大运河是中国大运河的重要组成部分,拥有丰富的文化资源和旅游资源,且具备旅游综合开发的良好条件。如何处理和协调文化保护与旅游开发之间的关系成为推动嘉兴大运河旅游进一步开发不得不面对的首要议题。该文在文旅融合发展的总体思路下,构筑文化先行、系统谋划、强化内容、提升宣传的组合拳,在全面梳理嘉兴运河历史文化资源的基础上,实现嘉兴大运河旅游开发的整体运作。并通过打造产业融合特色文旅产品,最终构筑嘉兴大运河文旅地域标识,推动嘉兴大运河旅游开发的整体提升。

The Grand Canal of Jiaxing is an important part of the Grand Canal of China.It has rich cultural and tourism resources,and has good conditions for comprehensive tourism development.Then,how to deal with and coordinate the relationship between cultural protection and tourism development has become the primary issue that has to be faced to promote the further development of Jiaxing Grand Canal tourism.Under the general idea of the integrated development of culture and tourism,we will build a combination of culture first,systematic planning,strengthening content,and promoting publicity.On the basis of comprehensively sorting out the historical and cultural resources of the Jiaxing Grand Canal,the overall operation of the tourism development of the Jiaxing Grand Canal will be realized.The industry integrates characteristic cultural and tourism products,finally builds the cultural and tourism regional logo of the Jiaxing Grand Canal,and promotes the overall improvement of the tourism development of the Jiaxing Grand Canal.