生态文化视域下环保文创产品开发路径研究——以清远市为例

Research on the Development Path of Creative Products from the Perspective of Ecological Culture——Taking Qingyuan as an Example

该文通过对生态文化视域下环保文创产品的价值维度进行分析与思考,结合清远本地自然生态资源、地域文化资源和高等教育资源,提出“政府+企业+高校+景区”的环保文创产品开发行动框架;从以旅游+自然生态、农产品+自然生态、非遗+自然生态、公益+自然生态为基准的文创领域划分、地域文化符号构建及绿色循环使用等三方面归纳总结了环保文创产品的创新路径,力求以文创为载体讲好清远生态文化故事,赋能生态文明建设,增强和提升文化自信。

This paper analyzes and considers the value dimension of environmental protection cultural and creative products from the perspective of ecological culture,combined with Qingyuan local natural ecological resources,regional cultural resources and higher education resources,this paper puts forward the action framework of environmental protection cultural and creative products development of "government + enterprise + university + view spot",this paper summarizes the innovation path of environmental protection cultural and creative products from three aspects:the division of cultural and creative fields based on Tourism + natural ecology,agricultural products + natural ecology,intangible cultural heritage + natural ecology and public welfare +natural ecology,the construction of regional cultural symbols and green recycling,so as to tell the story of Qingyuan ecological culture with cultural and creative as the carrier,enable the construction of ecological civilization and enhance and enhance cultural confidence.