短视频视域下在华留学生讲好中国故事策略研究

Studies on the Strategies of “Telling Chinese Stories Well” Through Overseas Students from the Perspective of Short Video

在华留学生来自其他国家,却身处中国本土文化环境中,联结并沟通着两种文化,对讲好中国故事有着独特的优势。近年来,短视频产业在全球范围内的飞速发展,抖音、快手等短视频平台的快速普及,为在华留学生传播中国文化,传递中国声音,提供了良好的平台。该文将对两者进行优势分析,并对引导留学生讲什么样的中国故事、如何讲好中国故事提出建议,以期为引导在华留学生传播中国文化提供参考。

In ternational students learning in China,on one hand,come from other countries;on the other hand,they live in China and experience Chinese culture in a deeper way.They connect two cultures as a communicative bridge,with their unique advantage in telling Chinese stories.In recent years,the rapid development of the short video industry worldwide and the popularity of short video platforms such as TikTok and Kwai provide a good platform for overseas students in China to spread Chinese culture and Chinese voice.This paper will analyze the advantages of short videos and storytellers(overseas students) and suggest what kind of Chinese stories overseas students should tell and what strategies can be used to tell Chinese stories.This aimed at providing a reference for guiding international students in China to spread Chinese culture.