基于津商文化传播视角的天津文化新形象重塑

Reconstruction on the New Image of Tianjin Culture Based on the Perspective of Tianjin Merchants’ Cultural Dissemination

津商在长期的生产经营中形成了颇具特色的商业文化。研究津商文化,不论对天津企业具体实践和天津商业文化传播都有着重要的意义。该文试图从津商文化的起源与发展入手,挖掘天津商业经营中所赋有的商业精神,对弘扬津商文化途径进行进一步的探讨。津商文化的重塑和传播,对天津现代商业文化的建设、天津城市文化形成及天津精神贯彻有着重要的引领作用。

Tianjin merchants have formed a distinctive business culture in the long-term production and operation.The study of Tianjin business culture is of great significance to the specific practice of Tianjin enterprises and the dissemination of Tianjin business culture. This article attempts to start with the origin and development of Tianjin business culture, excavate the commercial spirit in Tianjin’s business operation, and further explore the ways to promote Tianjin business culture. The reshaping and dissemination of Tianjin business culture plays an important role in the construction of Tianjin’s modern commercial culture, the formation of Tianjin’s urban culture, and the implementation of Tianjin’s spirit.