IP导向下网络文学与青年亚文化互动关系研究

Research on the Interactive Relationship Between Network Literature and Youth Subculture under IP Orientation

网络文学与青年群体和青年亚文化之间有着紧密的联系,IP导向下的网络文学与青年亚文化互动关系更加明显。无论是从网络文学的创作者,还是从网络文学的受众来看,网络文学自始至终都保持着年轻化的姿态。网络文学IP进一步深化了其与青年群体和青年亚文化的联系,青年亚文化属性也正深刻影响着网络文学创作。这种互动关系主要体现在IP导向下的网络文学粉丝效应进一步凸显,网络文学创作模式发生改变,青年群体进一步聚合,这也导致网络文学IP与青年亚文化出现泛娱乐化的现象,因此在有关部门的积极推动下,网络文学在创作上出现了现实维度的转向,作品原创力进一步增强,两者的互动关系正朝着积极正能量的方向迈进。

There is a close relationship between network literature and youth groups and youth subculture,and the interactive relationship between IP oriented network literature and youth subculture is more obvious.No matter from the creator,or from the audience,network literature has always been young.IP of network literature has further deepened its connection with youth groups and youth subculture,and the attribute of youth subculture is also profoundly affecting the creation of network literature.This interaction is mainly embodied in the fan effect highlight of IP oriented network literature,the change of network literature creation mode,and further polymerization of youth groups.It also leads to the phenomenon of the entertainment in IP network literature and youth subculture,so under the active promotion of relevant departments,the network literature turns to reality in creation,the original creativity of works is further enhanced,and the interactive relationship between the two is moving towards a positive direction.