文旅融合视角下的“红色名城”品牌塑造

Brand Shaping of Famous Red City from the Perspective of Culture and Tourism Integration

位于长三角中心地带的江苏省常州市,以“制造名城”而被人们所知。同时,常州还是一座有着丰富红色资源的城市。红色人物方面,常州有着以“常州三杰”(瞿秋白、张太雷、恽代英)为代表的红色人物群体。红色遗存方面,除红色名人故居外,常州所辖溧阳市的水西村曾是新四军江南部队的指挥中心。1939年以陈毅任指挥、粟裕任副指挥的新四军江南指挥部在水西村成立。依托丰富的红色资源,常州正在塑造“三杰故里·红色名城”品牌,在运行保障、设施建设、宣传推广、民生服务方面已取得重要进展和显著成效。要在总结借鉴好的经验和做法的基础上,把塑造“红色名城”品牌工作进一步引向深入。

Located in the center of the Yangtze River Delta,Changzhou City,Jiangsu Province is known as a“famous manufacturing city”.At the same time,Changzhou is still a city with abundant red resources.In terms of red figures,there are many in Changzhou,which are represented by the Three Towering Figures of Changzhou,namely Qu Qiubai,Zhang Tailei,and Yun Daiying.In terms of the red remains,in addition to the former residence of the red celebrities,the Shuixi Village in Liyang City under the jurisdiction of Changzhou was once the command center of the Jiangnan Army of the New Fourth Army.In 1939,the Jiangnan Command of the New Fourth Army was established in the village of Shuixi under the command of Chen Yi and Deputy Commander Su Yu.Due to its abundant red resources,Changzhou is shaping the brand of the Hometown of the Three Towering Figures and Famous Red City,which has made important progress and remarkable results in operation guarantee,facility construction,publicity and promotion,and people's livelihood services.Therefore,on the basis of summing up and drawing on good experience and practice,the work of shaping the brand of the Famous City Red should be further deepened.