非物质文化遗产项目产业化发展研究

Research on the Industrialization Development of Intangible Cultural Heritage Projects

非遗是我国文化资源的重要组成部分,非遗产业化发展是非遗传承的必经之路,对于非遗保护具有重要意义。该文通过分析和梳理现阶段我国非遗传承保护现状和相关政策,探究基于产业开发、产品宣传、专业人才缺乏的非遗产业化难点,提出打造品牌化、搭建平台、建设人才队伍等推动非遗产业化的对策建议。

To carry down and to protect our intangible cultural heritage(ICH) is an important part to our cultural resources,and it is essential to industrialized the ICH in order to carry down it.Its industrialization is of significance to protect it.By analyzing the present development and concerning policies of ICH inheritance and protection in China,we try to explore the difficulties such as industrial development,product promotion and talents shortage appearing in the ICH industrialization,putting forward countermeasures and suggestions such as brand promotion,platform establishment and talent pool management.