乡村振兴背景下梅山武术与乡村旅游融合发展研究

Research on the Integrated Development of Meishan Martial Arts and Rural Tourism under the Background of Rural Revitalization

该文基于乡村振兴背景下以湖南梅山武术为例,在田野调查的基础上研究梅山武术融合乡村旅游开发的契机、路径、实现困境与对策。研究结果认为:第一,梅山武术作为国家级体育非物质文化遗产是乡村文化振兴的一张名片,它与乡村旅游融合对加速乡村振兴具有重要的社会意义;第二,梅山武术与乡村旅游融合可以从传统武术节、传统武术表演、梅山武术文化与旅游文化等路径融合,推动乡村振兴;第三,梅山武术具有深厚的历史文化底蕴,在地方区域具有高知名度,但是由于位置离省城较为偏远,与相关产业融合不高,在旅游开发上有一定的劣势。建议在乡村振兴背景下地方政府应发挥主导作用,大力扶植乡村龙头体育产业,深度推行“体育+融合”助力乡村振兴。

Taking Meishan Martial arts in Hunan province as an example under the background of rural revitalization,this paper studies the opportunities,paths,difficulties and countermeasures of integrating Meishan martial arts into rural tourism development on the basis of field investigation.The results show that:First,as a national intangible cultural heritage of sports,Meishan martial arts is a name card of rural cultural revitalization,and its integration with rural tourism is of great social significance to accelerate rural revitalization.Second,the integration of Meishan martial arts and rural tourism can be integrated from the traditional martial arts festival,traditional martial arts performance,Meishan martial arts culture and tourism culture and other ways to promote rural revitalization.Third,Meishan martial arts has profound historical and cultural deposits and high visibility in local areas.However,due to its remote location away from the provincial capital and low integration with related industries,it has certain disadvantages in tourism development.It is suggested that under the background of rural revitalization,local governments should play a leading role,vigorously support the leading sports industry in rural areas,and deeply implement "sports + integration" to help rural revitalization.