新时期我国旅游需求侧管理的内涵与实现路径探讨

On the Connotation and Realization Path of Tourism Demand Side Management in China in the New Period

旅游需求侧管理是以旅游消费为核心,以体制机制建设和相关政策调节为手段,旨在打通影响旅游经济循环的堵点和梗阻,促进国内旅游需求潜力释放的方法论。进入新时代,在我国旅游业供给侧结构性改革不断深化的背景下,旅游消费与供给侧产生良好互动,呈现出消费规模不断扩大、消费结构不断优化、消费主体更趋多元、消费品质不断提升等新的趋势与特征。与此同时,旅游供给侧结构性改革的深入开展与旅游需求侧管理的相对滞后,形成了制约我国旅游业迈向高质量发展的结构性问题。对旅游需求侧实施有效管理,需要进一步释放国内旅游潜在需求,实现供给侧与需求侧耦合协同,以达成更高水平的供需动态平衡。促进旅游经济国内大循环、综合运用财税金融调节工具、落实假日惠民政策、释放城乡旅游消费潜力、发展数字文旅服务,是在供需协调基础上实现我国旅游需求侧管理科学化、常态化与系统化的政策路径。

Tourism demand side management is a methodology that takes tourism consumption as the core and takes institutional mechanism construction and relevant policy adjustment as the means to break through the blocking points and obstructions that affect the tourism economic cycle and promote the release of domestic tourism demand potential.In the new era,under the background of the deepening of the supply-side structural reform of China's tourism industry,there is a good interaction between tourism consumption and the supply side,showing new trends and characteristics such as the continuous expansion of consumption scale,the continuous optimization of consumption structure,the diversification of consumption subjects and the continuous improvement of consumption quality.At the same time,the in-depth development of tourism supply-side structural reform and the relative lag of tourism demand-side management have formed structural problems that restrict China's tourism industry from moving towards high-quality development.To effectively manage the tourism demand side,it is necessary to further release the potential demand of domestic tourism and realize the coupling and coordination between supply side and demand side,so as to achieve a higher level of dynamic balance between supply and demand.Promoting the domestic circulation of tourism economy,comprehensively using fiscal and taxation financial adjustment tools,implementing the policy of benefiting people on holidays,releasing urban and rural tourism consumption potential and developing digital cultural tourism services are the policy paths to realize the scientific,normalized and systematic management of tourism demand side on the basis of supply and demand coordination.