电商创业带动就业与乡村振兴的机理及效应——基于湖北省枝江市电商创业与发展模式的调研

Research on the Effect of E-commerce Entrepreneurship On Promoting Employment and Rural Revitalization Based on the Research on E-commerce Entrepreneurship and Development Model in Zhijiang City,Hubei Province

电子商务是对传统商务模式的一次根本性革新,电商创业和发展对带动当地就业、实现农业农村现代化具有重要意义,已经成为新发展阶段乡村振兴的重要手段。湖北省枝江市依托区位优势和资源禀赋,抓住电商发展的新机遇,大力开展创业培训和职业技能培训,创新融资模式,完善基础设施和营商环境,构建起有活力的生态系统,吸引了各类能人返乡创业,形成一轮电商创业潮。与此同时,枝江市政府还积极创建电商产业园区,引导电商企业集聚发展,并引进平台型电商大企业,构建起大中小企业共生共荣的产业集群,实现了电商创业、就业和产业集聚之间的互促共进,有效推动了小农户与大市场融合、一二三产业融合发展和城乡融合发展,探索出一条以电商创业带动就业和乡村振兴的新路子,形成了独具特色的“枝江模式”。电商创业和发展的“枝江模式”表明,农村电商发展要坚持有为政府与有效市场相结合的原则,打造多要素集聚融通、多主体协同的创业生态体系,持续推动电商迭代创新,形成创业—创新—创富的良性循环。

The development of rural e-commerce is a new driving force for rural revitalization.Ecommerce entrepreneurship is of great significance for driving local employment and realizing agricultural and rural modernization.Relying on location advantages and resource endowments,Zhijiang City,Hubei Province focuses on e-commerce entrepreneurship and employment,attracts talented people to return to their hometowns to start a business and forms demonstration and driving effect,improves the supply of human capital through entrepreneurial training and vocational skills training,and adopts diversified financing channels to alleviate the constraints of e-commerce start-up funds.At the same time,Zhijiang Government vigorously optimizes the infrastructure and business environment,builds an e-commerce industrial park,guides large platform companies to"lead the small with the big ones",gathering,developing and giving full play to the role of large platform enterprises in"leading the small with the big"so as to guide the agglomeration and development of e-commerce enterprises.These measures have realized the mutual promotion and co-progress between e-commerce entrepreneurship,employment and industrial agglomeration,and have effectively promoted the integration of small farmers and the big market,the integrated development of primary,secondary and tertiary industries,and the integrated development of urban and rural areas,which lead to a new way of driving employment and rural revitalization through e-commerce entrepreneurship,and the establishment of a unique"Zhijiang Model".The"Zhijiang Model"of e-commerce development shows that the development of rural e-commerce must adhere to the combination of the government and the efficient market,create an entrepreneurial ecosystem with multi-factor agglomeration and multi-subject collaboration,and continuously promote the virtuous cycle of entrepreneurship-innovation-wealth creation.